Matt Paper vs Art Paper for Brochures and Bill Books
Quick answer: Matt and art paper look and feel different. See how to choose between them for brochures, bill books and printed stationery. Based in Karachi, Pakistan - delivered worldwide.
The paper you choose changes how your print looks, feels and reads. Matt and art paper are the two most common choices for brochures and printed stationery.
Matt paper
Matt paper has a soft, non-reflective surface. It is comfortable to read under bright light and easy to write on, which makes it a good choice for bill books, forms and text-heavy brochures.
Art paper
Art paper has a smooth coated surface, so inks sit on top and colours look brighter and sharper. It is the usual choice when photographs and rich colour are the main feature of the piece.
Adding a finish
Either paper can be given a finish. UV or lamination on a cover adds protection and changes the feel - matt for a soft, modern surface, shine for a vivid one.
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